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b2b brand: The Ledger

b2b brand: The Ledger

Where financial leadership meets marketing clarity.

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Articles

Weekly Newsletter

Recession-Proof Campaigns: Messaging That Works in Uncertain Times

Jun 10, 2025

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3 min read

Recession-Proof Campaigns: Messaging That Works in Uncertain Times

Why Recession-Smart Messaging Is a Growth Lever

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

MTD Isn’t Just a Compliance Deadline,  It’s a Commercial Opportunity

Jun 4, 2025

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3 min read

MTD Isn’t Just a Compliance Deadline, It’s a Commercial Opportunity

How B2B marketers can lead the conversation and win market share before 2026

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Credibility Wins: Why CFOs Trust Content That Cuts to the Point

May 29, 2025

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3 min read

Credibility Wins: Why CFOs Trust Content That Cuts to the Point

Your next campaign doesn’t need more clicks; it needs more credibility. Here’s how to get it in front of CFOs and FDs.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Why CFOs Are Reconsidering Big Four Partnerships

May 22, 2025

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5 min read

Why CFOs Are Reconsidering Big Four Partnerships

Plus, MTD demand is rising - discover the timing, tactics, and tone that drive clicks.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

b2b brand: The Ledger

Where financial leadership meets marketing clarity.

I consent to receive newsletters via email. Terms of use and Privacy policy.