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Oliver Buchannon
Sophie Bruxner-Randall

Weekly Newsletter

The Exponential CFO: Why Finance Marketers Need a Media Upgrade

Jul 23, 2025

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6 min read

The Exponential CFO: Why Finance Marketers Need a Media Upgrade

The CFO Role Has Changed — Has Your Marketing Kept Up?

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Every B2B Category Becomes a Media Company — Or Fades

Jul 16, 2025

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6 min read

Every B2B Category Becomes a Media Company — Or Fades

Why storytelling, editorial control, and content ecosystems now determine which brands get remembered — and which ones disappear.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

The RFP Paradox: Why the Better Product Doesn’t Always Win

Jul 1, 2025

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4 min read

The RFP Paradox: Why the Better Product Doesn’t Always Win

In finance and fintech, trust often trumps features. Here’s how to position your brand where buyers actually gain confidence.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

From Interest to Inertia — How to Fix the Finance Funnel Gap

Jun 25, 2025

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3 min read

From Interest to Inertia — How to Fix the Finance Funnel Gap

Are your campaigns generating awareness but stalling on conversion? Learn how B2B marketers can close the mid-funnel gap and re-engage finance buyers when it matters most.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Compliance Moves Fast. Smart Marketers Move First.

Jun 18, 2025

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4 min read

Compliance Moves Fast. Smart Marketers Move First.

Discover why finance leaders are turning compliance into competitive advantage and how your brand can align with their evolving priorities.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Recession-Proof Campaigns: Messaging That Works in Uncertain Times

Jun 10, 2025

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3 min read

Recession-Proof Campaigns: Messaging That Works in Uncertain Times

Why Recession-Smart Messaging Is a Growth Lever

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

MTD Isn’t Just a Compliance Deadline,  It’s a Commercial Opportunity

Jun 4, 2025

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3 min read

MTD Isn’t Just a Compliance Deadline, It’s a Commercial Opportunity

How B2B marketers can lead the conversation and win market share before 2026

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Credibility Wins: Why CFOs Trust Content That Cuts to the Point

May 29, 2025

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3 min read

Credibility Wins: Why CFOs Trust Content That Cuts to the Point

Your next campaign doesn’t need more clicks; it needs more credibility. Here’s how to get it in front of CFOs and FDs.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Why CFOs Are Reconsidering Big Four Partnerships

May 22, 2025

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5 min read

Why CFOs Are Reconsidering Big Four Partnerships

Plus, MTD demand is rising - discover the timing, tactics, and tone that drive clicks.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

b2b brand: The Ledger

Where financial leadership meets marketing clarity.

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