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b2b brand: The Ledger

b2b brand: The Ledger

Where financial leadership meets marketing clarity.

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Articles

Weekly Newsletter

Every B2B Category Becomes a Media Company — Or Fades

Jul 16, 2025

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6 min read

Every B2B Category Becomes a Media Company — Or Fades

Why storytelling, editorial control, and content ecosystems now determine which brands get remembered — and which ones disappear.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

📬 Inbox > Feed: Why Finance Buyers Are Prioritising Email Over Social

Jul 10, 2025

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4 min read

📬 Inbox > Feed: Why Finance Buyers Are Prioritising Email Over Social

B2B finance is evolving and the smartest marketers are shifting gears

Owais Bagwan
Owais Bagwan

Weekly Newsletter

The RFP Paradox: Why the Better Product Doesn’t Always Win

Jul 1, 2025

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4 min read

The RFP Paradox: Why the Better Product Doesn’t Always Win

In finance and fintech, trust often trumps features. Here’s how to position your brand where buyers actually gain confidence.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

From Interest to Inertia — How to Fix the Finance Funnel Gap

Jun 25, 2025

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3 min read

From Interest to Inertia — How to Fix the Finance Funnel Gap

Are your campaigns generating awareness but stalling on conversion? Learn how B2B marketers can close the mid-funnel gap and re-engage finance buyers when it matters most.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Compliance Moves Fast. Smart Marketers Move First.

Jun 18, 2025

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4 min read

Compliance Moves Fast. Smart Marketers Move First.

Discover why finance leaders are turning compliance into competitive advantage and how your brand can align with their evolving priorities.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Recession-Proof Campaigns: Messaging That Works in Uncertain Times

Jun 10, 2025

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3 min read

Recession-Proof Campaigns: Messaging That Works in Uncertain Times

Why Recession-Smart Messaging Is a Growth Lever

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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b2b brand: The Ledger

Where financial leadership meets marketing clarity.

I consent to receive newsletters via email. Terms of use and Privacy policy.