Welcome to The Ledger, where CFOs, partners, and finance leads get their sharpest insights—delivered straight to the inbox.

There’s never been a more exciting or more complex — time to market to senior finance leaders.

Today’s CFOs are leading digital transformation, shaping ESG strategy, evaluating GenAI adoption, and influencing enterprise-wide decisions. According to Deloitte, the CFO role has expanded by 19% in scope since 2018, and with that growth comes a new kind of buyer journey.

They’re informed.

They’re strategic.

And they’re engaging with content long before the first sales conversation happens.

So how do the best B2B marketers keep up?

They shift from noise to relevance and from reach to resonance.

Research from McKinsey shows that 76% of B2B buyers say trusted expert insights are more important than product specs when choosing a vendor. That’s especially true in finance, where credibility, clarity, and consistency still carry weight.

It’s no longer just about being loud.

It’s about being where the right people are already paying attention.

That’s why more marketers are turning to trusted editorial platforms like Accountancy Age and The CFO to earn early-stage attention with the finance audience that matters.

These platforms are actively read by thousands of CFOs, controllers, and finance transformation leads across the UK and global markets — every single week.

Here’s how leading B2B brands are using AA and The CFO today:

✅ Newsletter Lead Sponsorships – Stay top-of-mind with 100,000+ readers via premium banner and native feature spots

✅ Co-Branded Editorial – Tell your story inside high-trust content with our editorial team’s support

✅ Display + Thought Leadership Bundles – Combine reach and relevance with always-on visibility and credibility

✅ Custom Research or Reports – Align with topics like AI in finance, ESG, and transformation strategy

If you’re marketing to CFOs, accountants, or finance decision-makers, now’s the time to elevate where your campaigns appear.

Accountancy Age and The CFO are where finance professionals go to stay ahead and where B2B brands get remembered for the right reasons.

📥 Download the 2025 Media Kit for Accountancy Age or The CFO — Audience breakdowns, campaign formats, and editorial themes

📅 Schedule a 15-minute call — Let’s build a media strategy that gets you remembered, not just noticed.

In 2025, the smartest marketers are earning attention with better placement, better content, and better context.

Your next buyer is already reading this. Let’s build something your future CFO buyers will actually remember.