Owais Bagwan

Owais Bagwan

Weekly Newsletter

Account-Based Marketing 2.0: Hyper-Personalization in Financial Services

Aug 21, 2025

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7 min read

Account-Based Marketing 2.0: Hyper-Personalization in Financial Services

Discover how financial services marketers are moving beyond traditional ABM to hyper-personalized "segment-of-one" marketing strategies that deliver measurably better results.

Owais Bagwan

Weekly Newsletter

The Finance Buyer Journey Isn’t Linear - Your Media Strategy Shouldn’t Be Either

Aug 14, 2025

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6 min read

The Finance Buyer Journey Isn’t Linear - Your Media Strategy Shouldn’t Be Either

Finance buyers don’t follow funnels, they follow trusted insight. Discover how to stay top-of-mind in every stage of their journey.

Owais Bagwan

Weekly Newsletter

Aug 7, 2025

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3 min read

The Smarter Way to Engage CFOs in 2025

Better Results Start with Better Environments

Owais Bagwan

Weekly Newsletter

Before the Brief: How B2B Brands Stay Top-of-Mind with CFOs

Jul 30, 2025

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6 min read

Before the Brief: How B2B Brands Stay Top-of-Mind with CFOs

The Brief Is Too Late. Finance Brands Are Moving Earlier.

Owais Bagwan

Weekly Newsletter

📬 Inbox > Feed: Why Finance Buyers Are Prioritising Email Over Social

Jul 10, 2025

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4 min read

📬 Inbox > Feed: Why Finance Buyers Are Prioritising Email Over Social

B2B finance is evolving and the smartest marketers are shifting gears

Owais Bagwan

Owais Bagwan

Account-Based Marketing 2.0: Hyper-Personalization in Financial Services

The Finance Buyer Journey Isn’t Linear - Your Media Strategy Shouldn’t Be Either

The Smarter Way to Engage CFOs in 2025

Before the Brief: How B2B Brands Stay Top-of-Mind with CFOs

📬 Inbox > Feed: Why Finance Buyers Are Prioritising Email Over Social

b2b brand: The Ledger